Grab the guide and implement:

Your Black Friday Sales Plan

You're not "bad" at Black Friday, you've just never had a plan. This year, your Shopify store will be ready.


Shopify store owners who win Black Friday aren't just lucky. They started planning while you were still deciding if it was even worthwhile.

Have you ever caught yourself thinking "Black Friday just doesn't work for my store”? Maybe you tried it and it flopped. Maybe your products feel too niche, or not all that gift-able. 

Most store owners run a last-minute sale because everyone else is doing one and they don't want to miss out. They pick a discount, make a few graphics, send a couple of emails, and wait. 

That's not a Black Friday event. 

That's a flash sale with no plan behind it. Almost everyone underestimates how much planning and preparation go into a Black Friday that actually gets sales.

In this guide you'll learn how to:

  • Set a revenue goal with real numbers behind it
  • Craft an offer you can actually afford
  • Write an early-access hook your best customers will want to sign up for
  • Create a consistent campaign message you can repeat everywhere
  • Set up an email schedule mapped out from start to finish

The Black Friday Sales Plan walks you through the plan, step by step, so you go into November ready instead of scrambling.

Grab the guide and implement:

Your Black Friday Sales Plan

You're not "bad" at Black Friday, you've just never had a plan. This year, your Shopify store will be ready.


Store owners who win Black Friday aren't just lucky. They started planning while you were still deciding if it was even worthwhile.

Have you ever caught yourself thinking "Black Friday just doesn't work for my store”? Maybe you tried it and it flopped. Maybe your products feel too niche, or not all that gift-able. 

Most store owners run a last-minute sale because everyone else is doing one and they don't want to miss out. They pick a discount, make a few graphics, send a couple of emails, and wait. 

That's not a Black Friday event. 

That's a flash sale with no plan behind it. Almost everyone underestimates how much planning and preparation go into a Black Friday that actually gets sales.

In this guide you'll learn how to:

  • Set a revenue goal with real numbers behind it
  • Craft an offer you can actually afford
  • Write an early-access hook your best customers will want to sign up for
  • Create a consistent campaign message you can repeat everywhere
  • Set up an email schedule mapped out from start to finish

The Black Friday Sales Plan walks you through the plan, step by step, so you go into November ready instead of scrambling.

  The previous year, in 2024, no one was seeing my stuff. I wasn't consistent with emails. Just throwing posts onto social media. But having a specific system, it works.

— Bergen Anderson, Lila Barn Clothing

photo of Susan Bradley

I'm Susan
Bradley.

I've spent years helping Shopify store owners figure out what actually moves the needle when it comes to getting sales.


I created The Black Friday Sales Plan to help you
build yours before November gets crazy.


By the time you're finished, you'll know what you're selling, how you're going to promote it and exactly what needs to happen during the two weeks leading into your event.

Send Me The Plan!
photo of Susan Bradley

I'm Susan
Bradley.

I've spent years helping ecommerce store owners figure out what actually moves the needle when it comes to getting sales.


I created The Black Friday Sales Plan to help you
build yours before November gets crazy.


By the time you're finished, you'll know what you're selling, how you're going to promote it and exactly what needs to happen during the two weeks leading into your event.